MD

MD, a well-established Sri Lankan brand, is known for its wide range of high-quality food products, including jams, sauces, beverages, desserts, and canned goods. With a strong legacy built on authenticity and taste, MD continues to be a household favorite, offering products that cater to diverse consumer preferences.
I handle MD as a client, leading the content team in developing creatives across its different product clusters, including MD Sauces, MD Jams, MD Beverages, and more. My role involves generating campaign ideas, ensuring brand consistency across all categories, maintaining high content quality, and implementing AI-driven tools to enhance both efficiency and creative execution.