Team Lead, Creative Thinker, Gamer, VR & AI Enthusiast
Turning vision into impactful creativity
I craft stories, design strategies, and lead teams to create engaging content that resonates. With expertise in AI, digital marketing, and immersive experiences, I transform ideas into bold, results-driven campaigns.
Driving creative excellence by leading and mentoring teams of writers and designers to craft compelling content that builds brands and engages audiences. Managing client relationships with a strategic approach, ensuring seamless execution of brand narratives that resonate.
Bringing brands to life through impactful storytelling, crafting narratives that shape perceptions, build loyalty, and drive action. Overseeing content and copy direction to ensure every piece is engaging, thumb-stopping, and aligned with the brand’s voice, while following media best practices for maximum effectiveness.
Transforming ideas into high-impact campaigns with a strong creative strategy, ensuring every concept is not just visually striking but also strategically aligned. Delivering design and visual communication that enhances brand recognition, connects with audiences, and cuts through the noise in a competitive digital landscape.
Staying ahead of industry shifts, integrating AI-driven marketing solutions, and pushing creative boundaries to keep brands relevant and impactful. Keeping up with the latest trends and media innovations to develop future-proof strategies that maximize engagement and performance.
My Work
MD
Sri Lanka's leading food brand, offering a diverse range of jams, sauces, desserts, and beverages made from fresh, local ingredients.
AWM Automall / Suzuki
Sri Lanka's premier certified pre-owned vehicle dealer, offering quality-assured cars with warranties and comprehensive after-sales support.
Hero Motocorp
Hero MotoCorp, India's leading two-wheeler manufacturer, offers a range of motorcycles and scooters in Sri Lanka, providing reliable and fuel-efficient transportation solutions.
Mireka Tower
A 50-story Grade A office building in Colombo, offering modern, sustainable workspaces with advanced amenities and direct access to Havelock City Mall.
Dr Fixit
India’s leading waterproofing expert
Samahan
A renowned herbal remedy from Sri Lanka, known for its natural blend of spices that support immunity and wellness.
Perera And Sons
A heritage bakery and food chain from Sri Lanka, serving generations with freshly baked goods and local delicacies since 1902
Hatton National Bank
One of Sri Lanka’s leading private banks, offering innovative financial solutions with a legacy of trust and excellence.
Havelock City
Colombo’s largest mixed-use development, featuring luxury residences, a seven-acre garden, and a world-class clubhouse.
HMD / Nokia Mobiles
The home of Nokia phones, delivering reliable, durable, and user-friendly mobile devices globally.
About Me
Hi
I am
Dilshan
With a deep passion for storytelling, digital strategy, and brand innovation, I craft content that demands attention and delivers results. Leading a team of creative specialists from designers, writers, and ORM experts, I ensure every campaign is sharp, impactful, and built to perform.
From creative direction to campaign development, I work alongside client leads, internal teams, and brands, shaping ideas that cut through the noise. Whether it’s developing brand narratives, driving engagement, or refining messaging, I make sure every piece is strategic and effective.
I leverage AI to enhance workflows, boost efficiency, and maximize creative output, ensuring time is spent where it matters—on ideas that push boundaries.
Beyond work, I’m a gamer and DIY enthusiast, always experimenting, building, and exploring new ways to create
Experience
Manager - Digital Content | GroupM, Sri Lanka
Apr 2023 Present
Digital Team Lead | GroupM, Sri Lanka
Nov 2022 April 2023
English Content Writer | GroupM, Sri Lanka
Jan 2019 Nov 2020
Intern English Copy Writer | Leo Burnett, Dubai
Aug 2017 Nov 2017
Education
Bachelor of Arts in Mass Communication Canadian University Dubai
2013 2017
CIE A-levels, A/S Levels and O-Levels Winchester School, Dubai
I had the pleasure of working with Dilshan Mapitigama at GroupM, where we collaborated on brand creative marketing strategies for multiple clients. As our Creative Team Lead, Dilshan played a crucial role in overseeing design and video production, ensuring that every piece of creative work met the highest standards. What sets Dilshan apart is his unique perspective and keen eye for detail. He has an incredible ability to provide constructive feedback that elevates the work while maintaining a fun and collaborative environment. He’s always willing to help, offering both creative insights and support to the team. Beyond his professional expertise, Dilshan is simply a great person to work with—approachable, easygoing, and genuinely passionate about what he does.
Shakya Wickramaarachchi
LL.B (Hons) (UK) | AAL (Reading) | Ex GroupM
“I had the pleasure of working under Dilshan, and his mentorship was invaluable. He ensured every piece of content met the highest standards while bringing creativity and innovation that set our team apart.
His ability to solve problems effortlessly—whether refining a content strategy or overcoming creative roadblocks—elevated our work. With keen attention to detail and a deep understanding of evolving digital trends, he kept our content fresh, engaging, and impactful.
Beyond his expertise, Dilshan fostered a collaborative environment where ideas were valued, and growth was encouraged. His leadership left a lasting impression on me.”
Muditha Jayawardhana
Digital Marketing Executive | Fresh Graduate UOK | Meta Certified Digital Marketing Associate
“I had the privilege of working under Dilshan at GroupM Sri Lanka, where he led the content team with exceptional creativity… His ability to balance strategic thinking with hands-on execution made him an invaluable leader.”
Iffath Ziyard
Senior Graphic Designer | Motion Graphic Designer | Digital Creative Specialist | Ex GroupM
I had the pleasure of working with Dilshan in the creative team at GroupM, where we collaborated closely… He was the go-to person for content writing… His ability to craft compelling narratives made a significant impact.
Haarith Ahamed
Haarith Ahamed profile picture Haarith AhamedHaarith Ahamed · 1stFirst degree connection Driving Business Growth in Travel & Digital || $3 Million Worth of Digital Campaigns Executed || Google Black Belt Certified
“Dilshan stands out as one of the most dynamic and forward-thinking content leaders… His leadership in content marketing has been nothing short of inspiring… continuously upskills himself, staying ahead of industry trends.”
Yusuf Ruzni
Brandformance Strategist for Real Estate Agents | $30M+ Revenue Generated | $2M+ Ad Spend Managed | AI-Powered Content & Ads for Lead Generation
“Dilshan was truly an invaluable member of our team… He brought creativity, energy, and unwavering support… ensuring that content was not just engaging but also strategically aligned… An absolute pleasure.”
Let's work together
Let's work together
Let's work together
Let's work together
Let's work together
Let's work together
Let's work together
Let's work together
It's time to talk about
your project.
Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.
